Film Industry Task

Film - Harry Potter and the Deathly Hallows Part Two

Genre - Adventure/Drama/Fantasy

Overview - The final chapter begins as Harry, Ron, and Hermione continue their quest of finding and destroying the Dark Lord's three remaining Horcruxes, the magical items responsible for his immortality. But as the mystical Deathly Hallows are uncovered, and Voldemort finds out about their mission, the biggest battle begins and life as they know it will never be the same again.

Director - David Yates

Production Companies - Warner Bros. Pictures, Heyday Films, Moving Picture Company (MPC)

When released - 15th July 2011 in UK. This is a significant time because it supposed to be a Summer hit. The DVD's came out near Christmas so that more would be bough as Christmas presents.

Amount of screens released in - US = 4375 

Trailer - http://www.youtube.com/watch?v=I_kDb-pRCds. The narrative expectations that I develop are that the journey that Harry, Ron and Hermione go on to find Horcruxes comes to an end. From my background information I also expect that Voldemort and Harry will meet once again and fight to the death. From looking at the trailer I think that it will have been very successful in creating a hype about the final installment of the popular Harry Potter series. I think this because it shows snippets of action and includes the phrase "only one will live". This adds suspense and the viewer will want to see the whole film to see who it is who conquers the other.

Poster Campaign - http://www.allposters.co.uk/gallery.asp?aid=1629062913&c=c&search=140592&DestType=12&Referrer=http%3A%2F%2Fwww%2Egoogle%2Eco%2Euk%2Faclk%3Fsa%3Dl%26ai%3DC7Da25M0KT%2DbSK8Gf8AOf66VK%5Fb%2DLeM2Zgpsi2arQiWsIABABUJT9ytn8%5F%5F%5F%5F%5Fw&KWID=1043895378&gclid=CKSI0uLpwq0CFUhrfAodN19FBQ&SEM=lang%3D100%26c%3Dc%26search%3D140592%26AID%3D1629062913%26KWID%3D1043895378%26gclid%3DCKSI0uLpwq0CFUhrfAodN19FBQ

This poster sells the film as it shows the three main characters. Harry is the main focus as he is the one who must defeat the Dark Lord. He is centered and is larger than  The costumes look quite rugged which adds to the background which is rubble. They have cuts and dirt on them which give the audience the idea that they have been in battle. As the background is Hogwarts Castle the audience feels suspense and will want to watch the film to find out what has happened to it. The clouds look grey and eerie which give a magical feel and the sun is shining down on Harry which helps the audience realise that he is the main character. The sun could also be an indication of Harry being the protagonist and possibly the one who wins the fight with Voldemort. The crowds of people in the background show that Harry was supported by lots of people who were willing to risk their lives to help him end Voldemort once and for all. The words "IT ALL ENDS" adds to the tension as the audience learn that this film is the last of a long series and they want to find out how it ends. The use of capital letters adds to the idea that this is the most important film as it is the one where Voldemort and Harry meet face to face and fight to the death. This is a dangerous thing for the characters to do as it is possible that Voldermort will defeat Harry and the danger is shown through the use of red sparks which could be a visual indication of cursed spells. The use of the shining sun and the red sparks could be an indication of good and evil coming together.

Internet Marketing - Teasers were leaked which gave viewers the chance to see snippets of the film which toyed with their patience, and made them more desperate for the film to be released. The premiere was also advertised a lot which made fans excited as they knew it was going to shown in cinemas throughout the country very soon. Games were also available to play which added to the build up of the release. Free online games were played by a lot of people but also games for gaming consoles were released which meant that the suspense was increased even further. This is because the media hype was all around people and made them more impatient to see the film.

Merchandise - http://www.thecollectorzone.com/ http://www.marketwire.com/press-release/harry-potter-and-the-deathly-hallows-merchandise-now-available-on-zazzle-1325264.htm Websites such as thecollectorzone.com provided a lot of different products available for purchase. There were also merchandise give-away offers in the last few days before the film was released (http://www.danradcliffe.com/index.php?option=com_content&view=article&id=3770:merchandise-giveaway-harry-potter-and-the-deathly-hallows-part-1&catid=32:exclusives&Itemid=6). Offers and competitions were also made so that the hype was greatened. Not only did this create more excitement but it also added to the economic success of the film as it made it more publicly known and fans were buy the merchandise/enter the competitions which made more money.

Soundtrack - The soundtrack list was released on 12th July 2011 and includes titles such as "Snape's Demise", "The Diadem", "Panic Inside Hogwarts" and "Voldemort's End". In total there are twenty five accompanying songs to the film. They are significant because the titles suggest the outcome and give the audience a clue as to what is going to happen before they watch it.

Audience - As the books by J K Rowling have been enjoyed by people accross the globe from a variety of different ages I think that the audience of the films is everyone. Obviously this is a hard thing to do as the director will have had to make sure that there is something for everyone to enjoy. In order to attract the younger audience the director made sure that there was younger actors as well as older ones for the older audience. Also, as the books are so well known the film had to keep to the storyline as much as possible in order to make the fans satisfied. By including lots of action and special effects in the form of magical curses actually looking like curses shooting out of wands the director ensured that the film would be thrilling and keep the whole audience interested.

Commericial Success - In the USA on the opening weekend the commercial success was $169,189,427.