Director - Tim Burton
Stars - Johnny Depp, Michelle Pfieffer, Eva Green
Genre - Comedy/Fantasy
Release Date - 11/05/2012 (UK)
Production - Warner Bros
Distribution - Warner Bros
^^^ EXAMPLE OF VERTICAL INTEGRATION
Wednesday, 9 May 2012
Monday, 30 April 2012
Case Study
Title - Jack and Jill
Release Date - 03/02/2011 (UK)
How is it being advertised?http://www.jackandjill-movie.co.uk/
The website features a trailor before you enter the site properly. Once you have entered it, there are tabs titled "About the Film", "Cast and Filmakers", "Videos", "Photos", "Downloads" and "Games".
Use of digital technology in marketingThe film has an official Facebook and Twitter page providing information about the film and cast, pictures and many trailor teasers.
The USPThe unique selling point of the film is that Adam Sandler plays both Jack Sadelstein and his identical twin sister, Jill. This brings added humour to it.
Distributor/production company and significance
The distributors are Columbia Pictures, Sony Pictures Entertaining, Sony Pictures Releasing Canada and Sony Pictures Releasing. The production companies are Broken Road Productions and Happy Madison Productions. These are significant because they are well known comapnies with good reputations which will make the film appear good, which will potentially attract a wider audience.
Significance of star/sAdam Sandler is famous for being a funny actor and has starred in many successful comedies. This is significant as it will provide positive connotations about the film.
Synergy Avril Lavigne sang a song for the soundtrack.
Release Date - 03/02/2011 (UK)
How is it being advertised?http://www.jackandjill-movie.co.uk/
The website features a trailor before you enter the site properly. Once you have entered it, there are tabs titled "About the Film", "Cast and Filmakers", "Videos", "Photos", "Downloads" and "Games".
Use of digital technology in marketingThe film has an official Facebook and Twitter page providing information about the film and cast, pictures and many trailor teasers.
The USPThe unique selling point of the film is that Adam Sandler plays both Jack Sadelstein and his identical twin sister, Jill. This brings added humour to it.
Distributor/production company and significance
The distributors are Columbia Pictures, Sony Pictures Entertaining, Sony Pictures Releasing Canada and Sony Pictures Releasing. The production companies are Broken Road Productions and Happy Madison Productions. These are significant because they are well known comapnies with good reputations which will make the film appear good, which will potentially attract a wider audience.
Significance of star/sAdam Sandler is famous for being a funny actor and has starred in many successful comedies. This is significant as it will provide positive connotations about the film.
Synergy Avril Lavigne sang a song for the soundtrack.
Film Analysis
Director/s - The Vicious Brothers
Title - Grave Encounters
Genre - Horror
Release Date - 9th Septemeber 2011 (USA)
Production Companies - Twin Engine Films, Digital Interefere Productions
Distributors - Albatros Film, Interfilm, Tribeca Film
Title - Grave Encounters
Genre - Horror
Release Date - 9th Septemeber 2011 (USA)
Production Companies - Twin Engine Films, Digital Interefere Productions
Distributors - Albatros Film, Interfilm, Tribeca Film
The Dark Knight Rises (2012)
Director - Christopher Nolan
Stars - Christian Bale, Joseph Gordon-Levitt, Gary Oldman
Genre - Action/Crime/Drama
Release Date - 20/07/2012 (UK)
Budget - $250,000,000 (estimated)
Production - Warner Bros.
Distribution - Warner Bros.
Stars - Christian Bale, Joseph Gordon-Levitt, Gary Oldman
Genre - Action/Crime/Drama
Release Date - 20/07/2012 (UK)
Budget - $250,000,000 (estimated)
Production - Warner Bros.
Distribution - Warner Bros.
Current Cinema Listings
Salmon Fishing In The Yemen - Lionsgate (owned by Viacom)
Lockout
Gone
Battleship - Universal (owned by GE)
3D Marver's Avengers Assemble
2D Marver's Avengers Assemble
The Cabin In The Woods
The Hunger Games - Lionsgate (owned by Viacom)
3D Titanic - Paramount (owned by Viacom)
2D The Pirates! In An Adventure With Scientists
21 Jump Street - Sony Pictures
2D Wrath Of The Titans
3D Street Dance 2
Mirror Mirror
W.E.
Lockout
Gone
Battleship - Universal (owned by GE)
3D Marver's Avengers Assemble
2D Marver's Avengers Assemble
The Cabin In The Woods
The Hunger Games - Lionsgate (owned by Viacom)
3D Titanic - Paramount (owned by Viacom)
2D The Pirates! In An Adventure With Scientists
21 Jump Street - Sony Pictures
2D Wrath Of The Titans
3D Street Dance 2
Mirror Mirror
W.E.
The Hunger Games (2012)
Director - Gary Ross
Stars - Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth
Genre - Action/Drama/Sci-Fi
Release Date - 23/03/2012 (UK)
Budget - $78,000,000
Co-production comapnies - Lionsgate and Color Force
Distributors - Lionsgate (UK)
Synergy - soundtrack and score album by Universal Republic Records
Stars - Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth
Genre - Action/Drama/Sci-Fi
Release Date - 23/03/2012 (UK)
Budget - $78,000,000
Co-production comapnies - Lionsgate and Color Force
Distributors - Lionsgate (UK)
Synergy - soundtrack and score album by Universal Republic Records
The Avengers (2012)
Director - Joss Whedon
Stars - Robert Downey Jr, Chris Evans, Scarlett Johanson
Genre - Action/Adventure/Sci-Fi
Release Date - 26/04/2012 (UK)
Budget - $220,000,000 (estimated)
Production Comapny - Marvel Studios, Marvel Entertainment (part of Disney)
Distributors - Disney
Stars - Robert Downey Jr, Chris Evans, Scarlett Johanson
Genre - Action/Adventure/Sci-Fi
Release Date - 26/04/2012 (UK)
Budget - $220,000,000 (estimated)
Production Comapny - Marvel Studios, Marvel Entertainment (part of Disney)
Distributors - Disney
Monday, 23 April 2012
Paranormal Activity Case Study Task
The Impact of New Technology on Media Industries:
The websites featured real audience's reactions when they were watching it so that consumers could see how people reacted. The website also featured a 'demand' button and the areas with the most hits were used for the first screenings. This links in with an "eventful page". Teaser posters and teaser trailers were also released which helped to build up a hype about the film. Social networking sites such as Twitter and Facebook were also used to create anticipation and interest for the film's release. They also added to the numbers of people aware that the film was due for release which will have added to the numbers going to view screenings of it. This will have been useful for the commercial side as it will have meant that more people will have paid to see it, boosting the revenue.
The Transformation of Distribution and Marketing Strategies by Media Industries:
There were teaser posters and teaser trailors released to build up poeple's arwareness and hype of the film. The 'demand' button on the website was also a good low-cost marketing strategy as it was done online and didn't require much money. The 'demand' button helped to build up the hype as people wanted their area to have an advanced screening resulting in more 'hits'.
The Use of New Technology to Facilitate More Accurate Targeting of Specific Audiences:New technology was embraced as the distributors used social networking as the main means of advertising the film. Rather than fighting against the proliferation of new media they chose to work with it and created a Facebook fan page where people could upload their own reactions when watching the film. As millions of people have Facebook accounts this was a good way of raising the awareness of the film.
How Audiences Embrace the Use of New Digital Media Technologies:Audiences also embraced the proliferation of new digital media technologies by hitting the 'demand' button to add to the number of 'hits' in their area so that they could get an advanced screening rather than simply waiting for it to screen after the trailer was aired on media platfoms such as the TV. They further embraced new digital media technologies by 'liking' the Facebook fan page and uploading their own reaction shots, addding interest to consumers wanting to see it.
The websites featured real audience's reactions when they were watching it so that consumers could see how people reacted. The website also featured a 'demand' button and the areas with the most hits were used for the first screenings. This links in with an "eventful page". Teaser posters and teaser trailers were also released which helped to build up a hype about the film. Social networking sites such as Twitter and Facebook were also used to create anticipation and interest for the film's release. They also added to the numbers of people aware that the film was due for release which will have added to the numbers going to view screenings of it. This will have been useful for the commercial side as it will have meant that more people will have paid to see it, boosting the revenue.
The Transformation of Distribution and Marketing Strategies by Media Industries:
There were teaser posters and teaser trailors released to build up poeple's arwareness and hype of the film. The 'demand' button on the website was also a good low-cost marketing strategy as it was done online and didn't require much money. The 'demand' button helped to build up the hype as people wanted their area to have an advanced screening resulting in more 'hits'.
The Use of New Technology to Facilitate More Accurate Targeting of Specific Audiences:New technology was embraced as the distributors used social networking as the main means of advertising the film. Rather than fighting against the proliferation of new media they chose to work with it and created a Facebook fan page where people could upload their own reactions when watching the film. As millions of people have Facebook accounts this was a good way of raising the awareness of the film.
How Audiences Embrace the Use of New Digital Media Technologies:Audiences also embraced the proliferation of new digital media technologies by hitting the 'demand' button to add to the number of 'hits' in their area so that they could get an advanced screening rather than simply waiting for it to screen after the trailer was aired on media platfoms such as the TV. They further embraced new digital media technologies by 'liking' the Facebook fan page and uploading their own reaction shots, addding interest to consumers wanting to see it.
The film-maker Michael Moore has suggested that the phone-hacking scandal at News International may spread to US subsidiary Fox News while speaking at a film festival event in New York.
Moore, a long-term critic of the rightwing cable channel, said he found it hard to believe that the practice could be limited to the media conglomerate's UK businesses. UK Sunday newspaper the News of the World, which is owned by News International, was closed in July after 168 years in print after phone hacking was found to be widespread there.
"I'm interested to see what happens with Fox News and phone hacking," said Moore during an onstage conversation with actor Susan Sarandon at the Tribeca film festival on Sunday. "I really can't believe it just happens in Great Britain. Because really, who cares about just hacking phones over there?
"I'll make a prediction about something — I think the phone-hacking thing Murdoch is involved in ... is going to be investigated, and it will be found that it's been going on here too," said the documentary film-maker. "I just have a gut feeling."
So far there is no evidence to suggest that the phone-hacking scandal has spread to News International's US businesses, and Moore did not offer any to back up his claims. British prosecutors have raised the prospect of bringing legal proceedings in the US if British citizens' phones are found to have been hacked while they were on American soil, and several US politicians have called for investigations into suggestions that the company hacked the phones of 9/11 victims.
Moore and Sarandon, who is also known for her liberal leanings, both said they believed themselves to be under surveillance by US government agencies.
"I've gotten my [FBI] file twice," Sarandon said. "I know my phone was tapped. If they're not surveilling you, then everyone else has cameras on phones. I was denied security clearance to go to the White House [next week], and I don't know why."
Moore replied: "I never think about it. It would unwind me. I assume everything I'm saying in an email or saying on the telephone is being looked at."
With its affable cast and broadly-appealing battle-of-the-sexes premise, Think Like a Man easily took the top spot at the box office this weekend ahead of The Lucky One and four-time champ The Hunger Games. In fourth place, Chimpanzee exceeded expectations and set a few minor records. Overall, the Top 12 earned an estimated $123.3 million this weekend, which is a very slight improvement over the same frame last year.
Think Like a Man opened to an estimated $33 million from just 2,015 theaters. The movie's $16,377 per-theater average is third-highest for a nationwide release so far this year behind The Hunger Games ($36,871) and The Lorax ($18,830) and significantly above huge hits like The Vow, Safe House and 21 Jump Street. Its opening was also better than nearly all comparable titles, including all Tyler Perry movies except Madea Goes to Jail ($41 million). Finally, it topped 2009's Obsessed ($28.6 million) to become Screen Gems' highest opener ever targeting African-American audiences (overall, it's their second-best opening ever behind The Vow).
In hindsight, the initial success of Think Like a Man shouldn't be all that surprising. The marketing suggested that the movie had successfully developed an entertaining story built around Steve Harvey's popular self-help book Act Like a Lady, Think Like a Man, which made it an enticing option for the millions of people who have already read the book (Lionsgate, the distributor of next month's What to Expect When You're Expecting, is probably watching this movie's performance very closely). Since the book is clearly geared towards women, the movie's audience wound up overwhelmingly female (63 percent) and also skewed much older (62 percent over 30 years of age). Coming out of Friday's screenings, the movie had an "A" CinemaScore, which went up to an "A+" among men and those under the age of 25.
So far, Sony is having a pretty great year. The studio has released four number one movies, which is more than any other studio (Universal has three). Its Screen Gems label accounts for three of these, including Think Like a Man, The Vow ($124.3 million to date) and Underworld Awakening (the highest-grossing Underworld movie at home and abroad). 21 Jump Street is also a huge hit with $127 million and counting. The studio has so far earned $455 million, and should be close to the half-billion-dollar mark before the Summer movie season starts. Considering they have MIB 3, That's My Boy and The Amazing Spider-Man coming out in the next three months, the gravy train isn't likely to slow down anytime soon.
The Lucky One opened in second place with an estimated $22.8 million. That's the second-best start for a Nicholas Sparks movie behind 2010's Dear John ($30.5 million), and the movie did manage to sell more tickets than The Notebook. For star Zac Efron, The Lucky One was a bit off from 17 Again ($23.7 million), but was a massive improvement over Charlie St. Cloud ($12.4 million).
With the enduring popularity of The Notebook and the recent success of Dear John, The Lucky One was lucky to come out at a time when the Nicholas Sparks brand is as strong as ever. That's not to take away any credit from Efron, though, who was obviously the center of the marketing effort. The movie's strong start indicates that Charlie St. Cloud's disappointing performance was less about Efron and more about that movie's unappealing story. Put Efron in something with a clear premise like The Lucky One and his core audience will turn out. Unsurprisingly, his audience is overwhelmingly young (52 percent under the age of 25) and female (76 percent). That group awarded the movie an "A-" CinemaScore, though it dropped to a "B+" across all moviegoers.
Facing direct competition from The Lucky One, The Hunger Games miraculously had its lightest drop yet. The movie eased 32 percent to an estimated $14.5 million, which brings its total to $356.9 million (19th on the all-time list). Through 31 days in theaters, The Hunger Games is only trailing Harry Potter and the Deathly Hallows Part 2 by less than $500,000, and is currently on pace to close above that movie's $381 million total.
Even though it had to settle for fourth place, Chimpanzee got off to a great start for a documentary. In fact, its estimated $10.2 million was the best three-day start for a Disneynature movie, and also the best debut for a nature documentary ever. Among all documentaries, it ranked third behind Justin Bieber: Never Say Never ($29.5 million) and Fahrenheit 9/11 ($23.9 million). Audiences gave the movie a strong "A" CinemaScore, though that doesn't necessarily mean it will hold up that well after Earth Day.
The Three Stooges was probably hurt a bit by Chimpanzee's above-average performance—the Farrelly Brothers adaptation fell 46 percent to an estimated $9.2 million. To-date, the movie has earned $29.4 million.
The Cabin in the Woods dipped 47 percent to an estimated $7.75 million. That's a very strong hold for a horror comedy that received a terrible "C" CinemaScore last weekend, which seems to indicate that word-of-mouth wound up better than expected. Still, that hold is nowhere close to Insidious's gold standard 29 percent second weekend drop from last April. Through 10 days, the Joss Whedon production has earned just shy of $27 million.
Last Weekend
• Four-in-a-Row for 'The Hunger Games'
Think Like a Man opened to an estimated $33 million from just 2,015 theaters. The movie's $16,377 per-theater average is third-highest for a nationwide release so far this year behind The Hunger Games ($36,871) and The Lorax ($18,830) and significantly above huge hits like The Vow, Safe House and 21 Jump Street. Its opening was also better than nearly all comparable titles, including all Tyler Perry movies except Madea Goes to Jail ($41 million). Finally, it topped 2009's Obsessed ($28.6 million) to become Screen Gems' highest opener ever targeting African-American audiences (overall, it's their second-best opening ever behind The Vow).
In hindsight, the initial success of Think Like a Man shouldn't be all that surprising. The marketing suggested that the movie had successfully developed an entertaining story built around Steve Harvey's popular self-help book Act Like a Lady, Think Like a Man, which made it an enticing option for the millions of people who have already read the book (Lionsgate, the distributor of next month's What to Expect When You're Expecting, is probably watching this movie's performance very closely). Since the book is clearly geared towards women, the movie's audience wound up overwhelmingly female (63 percent) and also skewed much older (62 percent over 30 years of age). Coming out of Friday's screenings, the movie had an "A" CinemaScore, which went up to an "A+" among men and those under the age of 25.
So far, Sony is having a pretty great year. The studio has released four number one movies, which is more than any other studio (Universal has three). Its Screen Gems label accounts for three of these, including Think Like a Man, The Vow ($124.3 million to date) and Underworld Awakening (the highest-grossing Underworld movie at home and abroad). 21 Jump Street is also a huge hit with $127 million and counting. The studio has so far earned $455 million, and should be close to the half-billion-dollar mark before the Summer movie season starts. Considering they have MIB 3, That's My Boy and The Amazing Spider-Man coming out in the next three months, the gravy train isn't likely to slow down anytime soon.
The Lucky One opened in second place with an estimated $22.8 million. That's the second-best start for a Nicholas Sparks movie behind 2010's Dear John ($30.5 million), and the movie did manage to sell more tickets than The Notebook. For star Zac Efron, The Lucky One was a bit off from 17 Again ($23.7 million), but was a massive improvement over Charlie St. Cloud ($12.4 million).
With the enduring popularity of The Notebook and the recent success of Dear John, The Lucky One was lucky to come out at a time when the Nicholas Sparks brand is as strong as ever. That's not to take away any credit from Efron, though, who was obviously the center of the marketing effort. The movie's strong start indicates that Charlie St. Cloud's disappointing performance was less about Efron and more about that movie's unappealing story. Put Efron in something with a clear premise like The Lucky One and his core audience will turn out. Unsurprisingly, his audience is overwhelmingly young (52 percent under the age of 25) and female (76 percent). That group awarded the movie an "A-" CinemaScore, though it dropped to a "B+" across all moviegoers.
Facing direct competition from The Lucky One, The Hunger Games miraculously had its lightest drop yet. The movie eased 32 percent to an estimated $14.5 million, which brings its total to $356.9 million (19th on the all-time list). Through 31 days in theaters, The Hunger Games is only trailing Harry Potter and the Deathly Hallows Part 2 by less than $500,000, and is currently on pace to close above that movie's $381 million total.
Even though it had to settle for fourth place, Chimpanzee got off to a great start for a documentary. In fact, its estimated $10.2 million was the best three-day start for a Disneynature movie, and also the best debut for a nature documentary ever. Among all documentaries, it ranked third behind Justin Bieber: Never Say Never ($29.5 million) and Fahrenheit 9/11 ($23.9 million). Audiences gave the movie a strong "A" CinemaScore, though that doesn't necessarily mean it will hold up that well after Earth Day.
The Three Stooges was probably hurt a bit by Chimpanzee's above-average performance—the Farrelly Brothers adaptation fell 46 percent to an estimated $9.2 million. To-date, the movie has earned $29.4 million.
The Cabin in the Woods dipped 47 percent to an estimated $7.75 million. That's a very strong hold for a horror comedy that received a terrible "C" CinemaScore last weekend, which seems to indicate that word-of-mouth wound up better than expected. Still, that hold is nowhere close to Insidious's gold standard 29 percent second weekend drop from last April. Through 10 days, the Joss Whedon production has earned just shy of $27 million.
Last Weekend
• Four-in-a-Row for 'The Hunger Games'
The Dark Knight
The Dark Knight Rises looks set to become the first must-see-in-the-IMAX movie, with The Wall Street Journal reporting that the film will contain "more than one hour's worth" of specially filmed footage.
Warner Bros had initially suggested that the film would contain around 40 minutes of IMAX footage, before producer Emma Thomas revealed to Collider that that figure could rise to more than 50 minutes. Now that figure appears to have jumped again.
Christopher Nolan is fast becoming a pioneer of IMAX filmmaking, in much the same way that James Cameron championed and revolutionised Hollywood's use of 3D, having only agreed to direct The Dark Knight if he were allowed to do so in IMAX.
"There was a huge irony that we were told it would be too difficult to shoot a Hollywood movie on IMAX," says Nolan, "when we had this gigantic camera department, grips, electric… hundreds of people working for us."
Warner Bros had initially suggested that the film would contain around 40 minutes of IMAX footage, before producer Emma Thomas revealed to Collider that that figure could rise to more than 50 minutes. Now that figure appears to have jumped again.
Christopher Nolan is fast becoming a pioneer of IMAX filmmaking, in much the same way that James Cameron championed and revolutionised Hollywood's use of 3D, having only agreed to direct The Dark Knight if he were allowed to do so in IMAX.
"There was a huge irony that we were told it would be too difficult to shoot a Hollywood movie on IMAX," says Nolan, "when we had this gigantic camera department, grips, electric… hundreds of people working for us."
"These were cameras that had been to the top of Mount Everest," he continues, "to the bottom of the ocean and into outer space, but people thought we couldn’t make a feature film. It was absurd."
The Dark Knight Rises opens in the UK on 20 July 2012. Sounds like an IMAX screening will be an extra couple of quid well spent...
The Dark Knight Rises opens in the UK on 20 July 2012. Sounds like an IMAX screening will be an extra couple of quid well spent...
And word is that a third (and final) Dark Knight Rises trailer will be doing the rounds with The Avengers, which sounds like a doubly good reason to catch that one in the cinema...
Monday, 16 January 2012
Task
10 films that we have watched and how we have watched them:
Harry Potter Deathly Hallows Part Two - Cinema, DVD
Thor - Cinema, online streaming
Twilight Breaking Dawn Part One - Cinema
Captain America - Cinema
Sweeney Todd - DVD
Sherlock Holmes - Cinema
Bridesmaids - DVD
Shutter Island - DVD
Real Steel - Cinema
Paranormal Activity Three - Cinema
Top 10 films in the UK Box Office:
1. Mission: Impossible - Ghost Protocol
2. Sherlock Holmes: A Game of Shadows
3. The Iron Lady
4. The Girl with the Dragon Tattoo
5. Alvin and the Chipmunks: Chipwrecked
6. Puss in Boots
7. Goon
8. The Artist
9. New Year's Eve
10. Hugo
Mission Impossible - Ghost Protocol
Genre: Action, Adventure, Thriller
Origin: American
Budget: $145,000,000 (estimated)
3D release: No
Main stars: Tom Cruise, Simon Pegg, Paula Patton, Jeremy Renner
The Iron lady
Genre: Drama, Biography
Origin: UK, France
Budget: $13,000,000 (estimated)
3D release: No
Main stars: Meryl Streep, Jim Broadbent and Richard E. Grant
Alvin and the Chipmunks: Chipwrecked
Genre: Animation, Comedy, Family, Fantasy, Music
Origin: USA
Budget: $75,000,000 (estimated)
3D release: No
Main stars: Justin Long, Matthew Gray Gubler and Jesse McCartney
New Year's Eve
Genre: Comedy, Romance
Origin: USA
Budget: $56,000,000 (estimated)
3D release: No
Main stars: Zac Efron, Robert De Niro, Sarah Jessica Parker, Jessica Biel and Ashton Kutcher
Hugo
Genre: Adventure, Drama, Family, Fantasy, Mystery
Origin: USA
Budget: $170,000,000 (estimated)
3D release: Yes
Main stars: Asa Butterfield, Chloë Grace Moretz and Christopher Lee
Director: Martin Scorsese
Harry Potter Deathly Hallows Part Two - Cinema, DVD
Thor - Cinema, online streaming
Twilight Breaking Dawn Part One - Cinema
Captain America - Cinema
Sweeney Todd - DVD
Sherlock Holmes - Cinema
Bridesmaids - DVD
Shutter Island - DVD
Real Steel - Cinema
Paranormal Activity Three - Cinema
Top 10 films in the UK Box Office:
1. Mission: Impossible - Ghost Protocol
2. Sherlock Holmes: A Game of Shadows
3. The Iron Lady
4. The Girl with the Dragon Tattoo
5. Alvin and the Chipmunks: Chipwrecked
6. Puss in Boots
7. Goon
8. The Artist
9. New Year's Eve
10. Hugo
Mission Impossible - Ghost Protocol
Genre: Action, Adventure, Thriller
Origin: American
Budget: $145,000,000 (estimated)
3D release: No
Main stars: Tom Cruise, Simon Pegg, Paula Patton, Jeremy Renner
The Iron lady
Genre: Drama, Biography
Origin: UK, France
Budget: $13,000,000 (estimated)
3D release: No
Main stars: Meryl Streep, Jim Broadbent and Richard E. Grant
Alvin and the Chipmunks: Chipwrecked
Genre: Animation, Comedy, Family, Fantasy, Music
Origin: USA
Budget: $75,000,000 (estimated)
3D release: No
Main stars: Justin Long, Matthew Gray Gubler and Jesse McCartney
New Year's Eve
Genre: Comedy, Romance
Origin: USA
Budget: $56,000,000 (estimated)
3D release: No
Main stars: Zac Efron, Robert De Niro, Sarah Jessica Parker, Jessica Biel and Ashton Kutcher
Hugo
Genre: Adventure, Drama, Family, Fantasy, Mystery
Origin: USA
Budget: $170,000,000 (estimated)
3D release: Yes
Main stars: Asa Butterfield, Chloë Grace Moretz and Christopher Lee
Director: Martin Scorsese
List new releases for January/February 2012
JANUARY
Iron lady-
Jan 6th,
Staring Meryl Streep,
Drama
The Darkest Hour-
13th Jan,
Staring Emile HirchSci-fi
War Hourse-13th Jan
Jeremy Irvine
Drama
Shame-
13th Jan
Staring Carey Mulligan
Drama
J.Edgar -
20th Jan
staring Leonardo Dicaprio
Drama
Underworld Awakeing-
20th Jan,
staring Kate BeckinsaleHorror
3D
The Sitter-
20th Jan
Staring Sam Rockwell
Comedy
Haywire-
20th Jan
Staring Ewan McgregorAction
Coriolanus-
20th Jan
Staring Gerard Butler
Drama
Intruders-27th Jan
staring Clive Owen
Horror/Thriller
The Descendants-
27th Jan
Staring George ClooneyComedy/Drama
A Monster In Paris-
27th Jan
Staring Adam Goldberg
Comedy
3D
FEBRUARY
Man On a ledge-
3rd Feb
Staring Jamie Bell
Thriller
The Woman in Black-
10th Feb
Staring Daniel Radcliffe
Horror
The Vow-
10th Feb
Staring Rachel Mcadams
Romance
A Dangerous Method-
10th Feb
Staring Keira KnightleyDrama
The Muppets-
10th Feb
Staring Amy Adams
Family/Comedy
Rampart-10th Feb
Staring Ben Foster
Action
Staring Ben Foster
Action
Star Wars-
10th Feb
Staring Natalie Portman
Fantasy
3D
Journey 2: The Mysterious Island-
10th Feb
Staring Michael Caine
Family
3D
Ghost Rider-
17th Feb
Staring Nicolas cage
Action
3D
Safe House-
24th Feb
Staring Denzel Washington
Drama
What conclusions can you make about trends in film production and trends in audience behaviour? What do UK audiences seem to want?
- A variety of films genres such as Drama, Action, Family etc.
- Famous actors to be in films.
- Films that could possibly have a follow on film such as Star Wars and Ghost Rider .
- 3D films becoming popular, audience appreciating animation more, wanting to experience new things.
Why do you think these films have been most successful? Be as specific and detailed as you can; consider things like the importance of the star, the use of special effects, the concept, type of film, and your own ideas about what makes each film successful.
- They all have very famous actors and/or famous director/s.
- All have large budgets.
- Have had successful films relating to them for example, Mission Impossible.
Friday, 13 January 2012
Film Industry Task
Film - Harry Potter and the Deathly Hallows Part Two
Genre - Adventure/Drama/Fantasy
Overview - The final chapter begins as Harry, Ron, and Hermione continue their quest of finding and destroying the Dark Lord's three remaining Horcruxes, the magical items responsible for his immortality. But as the mystical Deathly Hallows are uncovered, and Voldemort finds out about their mission, the biggest battle begins and life as they know it will never be the same again.
Director - David Yates
Production Companies - Warner Bros. Pictures, Heyday Films, Moving Picture Company (MPC)
When released - 15th July 2011 in UK. This is a significant time because it supposed to be a Summer hit. The DVD's came out near Christmas so that more would be bough as Christmas presents.
Amount of screens released in - US = 4375
Trailer - http://www.youtube.com/watch?v=I_kDb-pRCds. The narrative expectations that I develop are that the journey that Harry, Ron and Hermione go on to find Horcruxes comes to an end. From my background information I also expect that Voldemort and Harry will meet once again and fight to the death. From looking at the trailer I think that it will have been very successful in creating a hype about the final installment of the popular Harry Potter series. I think this because it shows snippets of action and includes the phrase "only one will live". This adds suspense and the viewer will want to see the whole film to see who it is who conquers the other.
Poster Campaign - http://www.allposters.co.uk/gallery.asp?aid=1629062913&c=c&search=140592&DestType=12&Referrer=http%3A%2F%2Fwww%2Egoogle%2Eco%2Euk%2Faclk%3Fsa%3Dl%26ai%3DC7Da25M0KT%2DbSK8Gf8AOf66VK%5Fb%2DLeM2Zgpsi2arQiWsIABABUJT9ytn8%5F%5F%5F%5F%5Fw&KWID=1043895378&gclid=CKSI0uLpwq0CFUhrfAodN19FBQ&SEM=lang%3D100%26c%3Dc%26search%3D140592%26AID%3D1629062913%26KWID%3D1043895378%26gclid%3DCKSI0uLpwq0CFUhrfAodN19FBQ
This poster sells the film as it shows the three main characters. Harry is the main focus as he is the one who must defeat the Dark Lord. He is centered and is larger than The costumes look quite rugged which adds to the background which is rubble. They have cuts and dirt on them which give the audience the idea that they have been in battle. As the background is Hogwarts Castle the audience feels suspense and will want to watch the film to find out what has happened to it. The clouds look grey and eerie which give a magical feel and the sun is shining down on Harry which helps the audience realise that he is the main character. The sun could also be an indication of Harry being the protagonist and possibly the one who wins the fight with Voldemort. The crowds of people in the background show that Harry was supported by lots of people who were willing to risk their lives to help him end Voldemort once and for all. The words "IT ALL ENDS" adds to the tension as the audience learn that this film is the last of a long series and they want to find out how it ends. The use of capital letters adds to the idea that this is the most important film as it is the one where Voldemort and Harry meet face to face and fight to the death. This is a dangerous thing for the characters to do as it is possible that Voldermort will defeat Harry and the danger is shown through the use of red sparks which could be a visual indication of cursed spells. The use of the shining sun and the red sparks could be an indication of good and evil coming together.
Internet Marketing - Teasers were leaked which gave viewers the chance to see snippets of the film which toyed with their patience, and made them more desperate for the film to be released. The premiere was also advertised a lot which made fans excited as they knew it was going to shown in cinemas throughout the country very soon. Games were also available to play which added to the build up of the release. Free online games were played by a lot of people but also games for gaming consoles were released which meant that the suspense was increased even further. This is because the media hype was all around people and made them more impatient to see the film.
Merchandise - http://www.thecollectorzone.com/ http://www.marketwire.com/press-release/harry-potter-and-the-deathly-hallows-merchandise-now-available-on-zazzle-1325264.htm Websites such as thecollectorzone.com provided a lot of different products available for purchase. There were also merchandise give-away offers in the last few days before the film was released (http://www.danradcliffe.com/index.php?option=com_content&view=article&id=3770:merchandise-giveaway-harry-potter-and-the-deathly-hallows-part-1&catid=32:exclusives&Itemid=6). Offers and competitions were also made so that the hype was greatened. Not only did this create more excitement but it also added to the economic success of the film as it made it more publicly known and fans were buy the merchandise/enter the competitions which made more money.
Soundtrack - The soundtrack list was released on 12th July 2011 and includes titles such as "Snape's Demise", "The Diadem", "Panic Inside Hogwarts" and "Voldemort's End". In total there are twenty five accompanying songs to the film. They are significant because the titles suggest the outcome and give the audience a clue as to what is going to happen before they watch it.
Audience - As the books by J K Rowling have been enjoyed by people accross the globe from a variety of different ages I think that the audience of the films is everyone. Obviously this is a hard thing to do as the director will have had to make sure that there is something for everyone to enjoy. In order to attract the younger audience the director made sure that there was younger actors as well as older ones for the older audience. Also, as the books are so well known the film had to keep to the storyline as much as possible in order to make the fans satisfied. By including lots of action and special effects in the form of magical curses actually looking like curses shooting out of wands the director ensured that the film would be thrilling and keep the whole audience interested.
Commericial Success - In the USA on the opening weekend the commercial success was $169,189,427.
Genre - Adventure/Drama/Fantasy
Overview - The final chapter begins as Harry, Ron, and Hermione continue their quest of finding and destroying the Dark Lord's three remaining Horcruxes, the magical items responsible for his immortality. But as the mystical Deathly Hallows are uncovered, and Voldemort finds out about their mission, the biggest battle begins and life as they know it will never be the same again.
Director - David Yates
Production Companies - Warner Bros. Pictures, Heyday Films, Moving Picture Company (MPC)
When released - 15th July 2011 in UK. This is a significant time because it supposed to be a Summer hit. The DVD's came out near Christmas so that more would be bough as Christmas presents.
Amount of screens released in - US = 4375
Trailer - http://www.youtube.com/watch?v=I_kDb-pRCds. The narrative expectations that I develop are that the journey that Harry, Ron and Hermione go on to find Horcruxes comes to an end. From my background information I also expect that Voldemort and Harry will meet once again and fight to the death. From looking at the trailer I think that it will have been very successful in creating a hype about the final installment of the popular Harry Potter series. I think this because it shows snippets of action and includes the phrase "only one will live". This adds suspense and the viewer will want to see the whole film to see who it is who conquers the other.
Poster Campaign - http://www.allposters.co.uk/gallery.asp?aid=1629062913&c=c&search=140592&DestType=12&Referrer=http%3A%2F%2Fwww%2Egoogle%2Eco%2Euk%2Faclk%3Fsa%3Dl%26ai%3DC7Da25M0KT%2DbSK8Gf8AOf66VK%5Fb%2DLeM2Zgpsi2arQiWsIABABUJT9ytn8%5F%5F%5F%5F%5Fw&KWID=1043895378&gclid=CKSI0uLpwq0CFUhrfAodN19FBQ&SEM=lang%3D100%26c%3Dc%26search%3D140592%26AID%3D1629062913%26KWID%3D1043895378%26gclid%3DCKSI0uLpwq0CFUhrfAodN19FBQ
Internet Marketing - Teasers were leaked which gave viewers the chance to see snippets of the film which toyed with their patience, and made them more desperate for the film to be released. The premiere was also advertised a lot which made fans excited as they knew it was going to shown in cinemas throughout the country very soon. Games were also available to play which added to the build up of the release. Free online games were played by a lot of people but also games for gaming consoles were released which meant that the suspense was increased even further. This is because the media hype was all around people and made them more impatient to see the film.
Merchandise - http://www.thecollectorzone.com/ http://www.marketwire.com/press-release/harry-potter-and-the-deathly-hallows-merchandise-now-available-on-zazzle-1325264.htm Websites such as thecollectorzone.com provided a lot of different products available for purchase. There were also merchandise give-away offers in the last few days before the film was released (http://www.danradcliffe.com/index.php?option=com_content&view=article&id=3770:merchandise-giveaway-harry-potter-and-the-deathly-hallows-part-1&catid=32:exclusives&Itemid=6). Offers and competitions were also made so that the hype was greatened. Not only did this create more excitement but it also added to the economic success of the film as it made it more publicly known and fans were buy the merchandise/enter the competitions which made more money.
Soundtrack - The soundtrack list was released on 12th July 2011 and includes titles such as "Snape's Demise", "The Diadem", "Panic Inside Hogwarts" and "Voldemort's End". In total there are twenty five accompanying songs to the film. They are significant because the titles suggest the outcome and give the audience a clue as to what is going to happen before they watch it.
Audience - As the books by J K Rowling have been enjoyed by people accross the globe from a variety of different ages I think that the audience of the films is everyone. Obviously this is a hard thing to do as the director will have had to make sure that there is something for everyone to enjoy. In order to attract the younger audience the director made sure that there was younger actors as well as older ones for the older audience. Also, as the books are so well known the film had to keep to the storyline as much as possible in order to make the fans satisfied. By including lots of action and special effects in the form of magical curses actually looking like curses shooting out of wands the director ensured that the film would be thrilling and keep the whole audience interested.
Commericial Success - In the USA on the opening weekend the commercial success was $169,189,427.
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